What made email marketing trends for 2020 special?
In order for the client to notice your efforts, the e-mail sent to him should be fresh and modern. You can achieve this with a few simple tweaks, but you need to do it deliberately. The end of the year favors summaries, which are also present in the marketing world. 2020 is another year in which hard data will prevail, and thanks to the use of information that we collect about our users, e-marketing campaigns in real time will be even more tailored to their behavior and preferences. It is worth paying special attention to the visual aspects and transparency of emails, which reigned supreme in email marketing trends for 2020.
What trends can we observe?
One of the main trends is 3D graphics. Nowadays, images are the staple of any email, modern solutions and trends include 2D and 3D images. They can help bring your products to life and create an interesting composition. They add something unique and original to each email. It has a clear message, a distinctive appearance, and it definitely looks different than the regular emails you receive. Along with the growing percentage of spam messages, the spam filters of email providers are developing and tightening. Currently, if you want your email design to get your recipients excited, you can use looping animations like GIFs. Email marketing trends for 2020 also means increased expenditure on work on increasing deliverability.